Website Redesign: Vybe Living Coliving Platform Revamp
Elevating the online experience of a Bay Area–based coliving property management company, Vybe Living, through a strategic redesign focused on user experience of potential renters and investors.
Role
UX/UI Designer
Industry
Real Estate
Duration
2 Months
Stage 1. Research & Competitive Analysis
Initiated the project with in-depth research to understand the coliving market in San Francisco. Conducted surveys, user interviews, and competitor analysis focusing on Common, WeLive, and HubHaus. Identified a market gap where affordability, modern amenities, and community could be combined to meet the needs of young professionals, students, and remote workers.
Stage 2. Design Strategy
Developed a strategy to address high rental costs, limited space, and isolation often experienced in traditional housing. Prioritized clear navigation, high-quality imagery, and streamlined booking processes. Created user personas to guide design decisions and ensure alignment with target audience needs.
Stage 3. Wireframing & Prototyping
Low-Fidelity Wireframes: Outlined the layout for key pages such as the landing page and room details page.
High-Fidelity Mockups: Showcased available rooms with an interactive map, filters, and detailed room information, including amenities, photos, and booking options.
Interactive Prototype: Enabled stakeholders to experience the complete user journey from landing page to application submission, refining features through iterative feedback.
Stage 4. User Testing & Iteration
Conducted usability testing with target users and stakeholders. Key findings included:
High user engagement and satisfaction with intuitive navigation.
Positive feedback on design clarity and ease of use.
Improved conversion rates, indicating the redesign’s effectiveness.
Iterative refinements simplified user flows, removed redundant elements, and enhanced the clarity of calls to action—resulting in a more intuitive and efficient browsing experience.
Stage 5. Final Design & Responsive Implementation
Delivered a responsive website that adapts seamlessly to desktop, tablet, and mobile devices. The final design emphasizes simplicity and clarity, ensuring potential tenants can find and book rooms effortlessly.
Project Impact
The redesign led to increased engagement metrics, longer session durations, and improved booking conversions. Users praised the site’s ease of navigation and visual appeal, reinforcing Vybe Living’s brand as approachable, trustworthy, and community-driven.
Visit Live Vybe Living Site (Please note, content and design may have changed since my involvement.)